Used in conjunction with the
eCommerce Website Design Contract.
This questionnaire is designed to enhance communications between
Bissell Web Design and our clients. Please print this worksheet as
well as the
eCommerce Website Design Contract and have it handy when you
discuss your project on the phone with a Bissell Web Design
representative. After you've filled in the blanks as we talk on the
phone, please make a photocopy for your records, and mail or fax a signed
copy to us. It provides a written memorandum of our mutually-agreed
Company Name: __________________________
Give the most important purpose a "1", next most
important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or
__ To develop a qualified list of prospects.
__ To sell products directly taking credit card information
over the Internet.
__ To encourage potential customers to contact us by phone or
consummate a sale.
__ To make available product information and price lists
__ To make available product information and price lists
__ To strengthen brand identification.
__ Other _______________________________________________________
2. Site Organization
This website package includes up to 5
standard web pages. Please label pages you desire and cross out the rest.
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on Masthead: ____________________________________
Domain Name must be registered
through a domain registration service before you can use it. You may
check the availability of your domain name at Network Solutions
Domain name ________________________ ___Desired
4. Masthead Graphic
It is very helpful if you
will include a copy of your company's letterhead, brochures, catalog,
etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so,
please enclose a
__ Photo or drawing of product?
__ Typeface preference
(Arial or Times Roman) ____________________________________
__ Preferred colors in palette (PMS colors?)
__ Other ideas
5. Color and Accents
For the most part, we recommend a white background
for best readability and contrast, with a band of color or a pattern
running down the left margin of the web page. Your preference:
May we include a link at the bottom of the welcome page which reads
"Website designed by Bissell Web Design"? ___Yes ___No
6. Navigation System
The navigation system of all our website packages
Links from the front page and sectional pages to every
page in the system to enable web search engines to "spider" and
index content on every page.
Colored bar with a brief word or two indicating each page
- or, in larger sites - each section of the website. It is usually
located horizontally at the top and/or bottom of the page. You are
limited to a maximum of about eight (8) selections on this bar.
Left-Side Menus with text links are especially useful on
larger sites (included in sites of 6 pages or more). They can allow
more detail than an 8-item bar, and can enable visitors to see from
any page how to get to any other. These may be white or
light-colored over a dark left-side color or pattern, or black or
dark over a light left-side color or pattern.
Circle those you wish incorporated in your site (at extra charge).
Left-Side "Buttons" can be used, but we do not recommend
them, since they are more expensive and time consuming to maintain
when a change or addition is made to the system. Also, it takes
significantly longer to load many buttons than an image map of the
Frames System where, typically, a scrolling menu remains
on the left side to provide navigation. We do not recommend frames
in most situations, since they are a design disaster. They
do not always print out, cannot be bookmarked easily, and often make
the page design look unprofessional with their ugly gray scroll bars. In a very few cases,
they are useful: (1) to display large databases of information, (2)
purposely hide URLs of content pages, (3) send visitors to other
sites while making it easy for them to come back.
Site Maps are useful on larger sites to help visitors
quickly find what they're looking for.
7. Basic Page Elements
These are the important items which appear on nearly every web page
on your site (except the "home" page).
Page titles which show at top of web browser only
Top-of-page graphic based on the design of the masthead
Page title in larger type. Heading Font Style:
________________ (recommend Arial-Bold)
Text. Body Font Style: ___________________ (recommend
Standard company ID near bottom of page
Email response link to the following email address:
Copyright and trademark information in small print at the
bottom of every page. What trademarks, registered trademarks, and
service marks does your company want to indicate here?
Do you have any trademarks or service marks? If so, please list
them here and indicate which are registered trademarks.
8. Photos, Graphics, Animations, Sound, and Video
This package includes 3 client-provided photos
per web page. Our contract includes a statement that you own the copyright to, or
have permission from the copyright owner to use any photos or graphics
you send us. Please circle the following that you wish to incorporate
into your website.
Clipart tends to look unprofessional on websites. We
Photos you supply either by sending the photos themselves
for us to scan and return, or by sending the digitized images on a
Stock photos obtained from Photodisc (http://www.photodisc.com)
or PictureQuest (http://www.picturequest.com).
(You can write down the photo number and inform us of your choices, and
which page each photo goes on. We can help you select the photos,
but we would need to bill you for our time at our hourly rate of $50.)
For an extra charge, we can equip your web pages with:
Sound, either MIDI musical background or streaming Real
Audio for music or voice.
Animated GIF images. High quality photo images are
available from PhotoDisc (http://www.photodisc.com)
and other sources.
9. Response Forms
What is the purpose of your response form?
__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences
10. Web Hosting Service
We recommend to our clients web hosting services tailored to their
specific needs. We usually do not recommend hosting on your local
dial-up ISP, since they too often are not well-prepared to meet
specialized business site hosting needs. Their main business is
usually dial-up access, and hosting is only a sideline for them.
Please let us recommend a web host service for you. We require cgi-bin
access and FTP access, and strongly recommend telnet access.
Web Hosting Service _____________________________________
Email for support or help __________________________________
11. Registering and Advertising Your Website
Things to consider doing:
Advertising your website to web search engines that index the
Giving customers a good reason to come by offering them
Finding industry-wide linking pages and negotiating reciprocal
links to and from their web pages
Purchasing web advertising
Becoming active in several of the thousands of Internet news
groups and mailing lists
Developing a "signature" mini-ad attached to all your email
Making your website part of one or more of the many "malls"
Including your email and web addresses on all your company's
print literature, stationery, and display advertising
Information about number of visitors to your website
can usually be obtained from your Internet Service Provider, from
statistics generated daily by such programs as WWWSTAT, GETSTATS, or
Analog on the host computer. We do not include page counters on our
We submit your information to
web search engines
to "register" your website after final payment is received. We will
work with you to carefully construct a 25-word sentence containing the
most important keywords.
Package prices include minor updating to
standard web pages (not store product pages) over the first six months of
the contract. Example: a change in your price list. It does not
include major changes, such as changing newsletter content (which
essentially involves constructing a new web page), which is billed at
our hourly rate of $50.
Target Date for final payment to be made and your
to be advertised: _____________
On behalf of my organization I approve the above plan which I have
developed with Bissell Web Design to construct a website, and I
authorize Bissell Web Design to use this Website Planner
Worksheet as the basis of the project.
Signature _____________________________________ Date