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eCommerce Website Package Planner

Used in conjunction with the Online Store Planner Worksheet and the
eCommerce Website Design Contract.

This questionnaire is designed to enhance communications between Bissell Web Design and our clients. Please print this worksheet as well as the eCommerce Website Design Contract and have it handy when you discuss your project on the phone with a Bissell Web Design representative. After you've filled in the blanks as we talk on the phone, please make a photocopy for your records, and mail or fax a signed copy to us. It provides a written memorandum of our mutually-agreed plan.

Company Name: __________________________

1. Purpose

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects.
__ To sell products directly taking credit card information over the Internet.
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________

2. Site Organization

This website package includes up to 5 standard web pages. Please label pages you desire and cross out the rest.


Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name must be registered through a domain registration service before you can use it. You may check the availability of your domain name at Network Solutions located at

Domain name _____________________________     ___Desired ___Already Registered

4. Masthead Graphic

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy. 
__ Photo or drawing of product?
__ Typeface preference (Arial or Times Roman) ____________________________________

__ Preferred colors in palette (PMS colors?) _______________________________________

__ Other ideas ________________________________________________________________

5. Color and Accents

For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the web page. Your preference:

May we include a link at the bottom of the welcome page which reads "Website designed by Bissell Web Design"?   ___Yes ___No

6. Navigation System

The navigation system of all our website packages include:

  • Links from the front page and sectional pages to every page in the system to enable web search engines to "spider" and index content on every page.

  • Colored bar with a brief word or two indicating each page - or, in larger sites - each section of the website. It is usually located horizontally at the top and/or bottom of the page. You are limited to a maximum of about eight (8) selections on this bar.

  • Left-Side Menus with text links are especially useful on larger sites (included in sites of 6 pages or more). They can allow more detail than an 8-item bar, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.

Optional Systems. Circle those you wish incorporated in your site (at extra charge).

  • Left-Side "Buttons" can be used, but we do not recommend them, since they are more expensive and time consuming to maintain when a change or addition is made to the system. Also, it takes significantly longer to load many buttons than an image map of the same area.

  • Frames System where, typically, a scrolling menu remains on the left side to provide navigation. We do not recommend frames in most situations, since they are a design disaster. They do not always print out, cannot be bookmarked easily, and often make the page design look unprofessional with their ugly gray scroll bars. In a very few cases, they are useful: (1) to display large databases of information, (2) purposely hide URLs of content pages, (3) send visitors to other sites while making it easy for them to come back.

  • Site Maps are useful on larger sites to help visitors quickly find what they're looking for.

7. Basic Page Elements

These are the important items which appear on nearly every web page on your site (except the "home" page).

  • Page titles which show at top of web browser only

  • Top-of-page graphic based on the design of the masthead graphic

  • Page title in larger type. Heading Font Style: ________________ (recommend Arial-Bold)

  • Text. Body Font Style: ___________________ (recommend Arial-Normal)

  • Navigation bar

  • Standard company ID near bottom of page

  • Email response link to the following email address: _________________________

  • Copyright and trademark information in small print at the bottom of every page. What trademarks, registered trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.


8. Photos, Graphics, Animations, Sound, and Video

This package includes 3 client-provided photos per web page. Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us. Please circle the following that you wish to incorporate into your website.

  • Clipart tends to look unprofessional on websites. We recommend photos.

  • Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.

  • Stock photos obtained from Photodisc (, Corel (, or PictureQuest ( (You can write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate of $50.)

For an extra charge, we can equip your web pages with:

  • Sound, either MIDI musical background or streaming Real Audio for music or voice.

  • Animated GIF images. High quality photo images are available from PhotoDisc ( and other sources.

  • Video clips

9. Response Forms

What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences

10. Web Hosting Service

We recommend to our clients web hosting services tailored to their specific needs. We usually do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. Please let us recommend a web host service for you. We require cgi-bin access and FTP access, and strongly recommend telnet access.

Web Hosting Service _____________________________________

Phone: _____________________________

Email for support or help ______________________________

11. Registering and Advertising Your Website

Things to consider doing:

  • Advertising your website to web search engines that index the web

  • Giving customers a good reason to come by offering them something

  • Finding industry-wide linking pages and negotiating reciprocal links to and from their web pages

  • Purchasing web advertising

  • Becoming active in several of the thousands of Internet news groups and mailing lists

  • Developing a "signature" mini-ad attached to all your email messages

  • Making your website part of one or more of the many "malls"

  • Including your email and web addresses on all your company's print literature, stationery, and display advertising

  • Email newsletters

Information about number of visitors to your website can usually be obtained from your Internet Service Provider, from statistics generated daily by such programs as WWWSTAT, GETSTATS, or Analog on the host computer. We do not include page counters on our website packages.

We submit your information to web search engines to "register" your website after final payment is received. We will work with you to carefully construct a 25-word sentence containing the most important keywords.

12. Maintenance

Package prices include minor updating to standard web pages (not store product pages) over the first six months of the contract. Example: a change in your price list. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new web page), which is billed at our hourly rate of $50.

Target Date for final payment to be made and your website to be advertised: _____________

On behalf of my organization I approve the above plan which I have developed with Bissell Web Design to construct a website, and I authorize Bissell Web Design to use this Website Planner Worksheet as the basis of the project.

Signature _____________________________________ Date _________________